Premium Motorcycle Sales: India’s premium motorcycle market is witnessing strong growth as buyers increasingly prefer powerful engines, advanced technology, modern styling, and feature-rich two-wheelers. According to TVS Motor Company, the premium and super-premium motorcycle segment is growing at more than 22%, reflecting a shift in consumer preferences across the Indian two-wheeler industry.

On Thursday, September 17, 2026, TVS Motor Company highlighted the growing demand for premium motorcycles during the launch of its festive-season upgrades across the Apache RTR range.

Vimal Sumbly, Head of Business, Premium, at TVS Motor Company, said the premium and super-premium segments are experiencing significant growth as Indian motorcycle buyers increasingly move towards higher-priced models offering enhanced performance and technology.

The company also announced updates to its Apache RTR 160, Apache RTR 160 4V, Apache RTR 200 4V, Apache 310 series, and TVS Ronin motorcycles.

The developments highlight two important trends in India’s two-wheeler industry: growing demand for premium motorcycles and increasing consumer interest in electric mobility.

📌 Key Highlights

• India’s premium and super-premium motorcycle segment is growing at more than 22%, according to TVS Motor Company.
• Premium and super-premium two-wheelers account for approximately 17% of the overall Indian two-wheeler market.
• Motorcycles with engines above 150cc represent approximately 27% of the motorcycle market, according to TVS.
• The premium motorcycle segment has maintained high double-digit growth for the past two to two-and-a-half years.
• TVS has introduced festive-season upgrades across its Apache RTR range.
• Electric vehicles accounted for 10% of TVS Motor Company’s sales in the previous month, according to the company.

📈 India’s Premium Motorcycle Segment Records Over 22% Growth

India’s two-wheeler market is experiencing a shift in demand, with premium and super-premium motorcycles attracting increasing attention from buyers.

According to TVS Motor Company, motorcycles offering more powerful engines, advanced features, improved styling, and higher price points are recording growth of more than 22%.

The company said this trend has continued for approximately two to two-and-a-half years, with the premium segment maintaining a high double-digit growth trajectory.

This indicates that a growing section of the Indian motorcycle market is moving towards products offering more performance and additional features.

However, the reported growth figure does not mean that India’s entire two-wheeler market is expanding at the same rate. It specifically refers to the premium and super-premium segment discussed by TVS.

Premium Motorcycles Account for 27% of India’s Motorcycle Market

TVS Motor Company provided additional details about the contribution of premium motorcycles to India’s overall two-wheeler industry.

According to the company, premium and super-premium two-wheelers account for approximately 17% of the total two-wheeler market.

However, when considering motorcycles separately from other two-wheelers, the contribution of premium and super-premium models rises to approximately 27%.

Vimal Sumbly, Head of Business, Premium, TVS Motor Company, explained:

“Within motorcycle, 27% of the business or the industry is towards premium and super premium. That’s 150 cc plus.”

The company’s figures suggest that motorcycles with engine capacities above 150cc represent a substantial portion of India’s motorcycle market.

The distinction between the two market-share figures is important because the overall two-wheeler category includes scooters and other vehicles alongside motorcycles.

🏍️ Why Are Premium Motorcycles Gaining Popularity in India?

The growing demand for premium motorcycles is part of a broader shift in consumer preferences.

TVS Motor Company highlighted that premiumisation is becoming increasingly visible across multiple consumer categories, including smartphones, apparel, food, and automobiles.

In the motorcycle market, buyers are showing increasing interest in models offering higher engine capacity, additional technology, modern styling, and enhanced riding features.

The company’s observations suggest that product features and performance are becoming increasingly important considerations within the premium motorcycle segment.

1. Demand for More Powerful Engines

Motorcycles with engine capacities above 150cc form an important part of the premium segment identified by TVS.

These motorcycles can offer different performance characteristics compared with smaller-capacity commuter models, depending on their engine design and specifications.

The company’s reported market figures indicate that this category represents approximately 27% of India’s motorcycle industry.

2. Interest in Advanced Motorcycle Technology

Modern motorcycle technology is another important area of focus for manufacturers.

Features such as improved rider controls, connectivity systems, and enhanced safety technology are increasingly being incorporated into premium motorcycle models.

TVS Motor Company’s latest Apache RTR upgrades reflect its focus on introducing additional technology across its motorcycle portfolio.

3. Greater Emphasis on Styling and Features

Alongside engine performance, design and equipment are important elements of the premium motorcycle category.

TVS identified styling, additional features, and higher price points among the characteristics associated with the segment’s growth.

These factors reflect the broader premiumisation trend that the company says is becoming more pronounced in India’s two-wheeler industry.

🔥 TVS Apache RTR Range Receives Festive-Season Upgrades

TVS Motor Company announced a series of upgrades across its Apache motorcycle lineup as part of its festive-season product updates.

The changes include new safety, connectivity, and rider-control features across selected models.

The updated range includes the TVS Apache RTR 160, Apache RTR 160 4V, and Apache RTR 200 4V.

The company also announced updates to its Apache 310 series and TVS Ronin.

TVS Motorcycles Included in the Latest Updates

The announcement covers safety, connectivity, and rider-control enhancements across the Apache RTR range.

However, the available information does not specify which individual features have been added to each motorcycle or whether the updates involve changes to their prices.

Buyers interested in a particular model should consult the latest official product specifications before making a purchase decision.

🚀 TVS Motor Company Focuses on Technology and Customer Experience

TVS Motor Company says its product development strategy is focused on responding to changing customer preferences and introducing new technology.

Gaurav Gupta, President of India 2 Wheeler Business at TVS Motor Company, highlighted the importance of continued investment in customer-centric products.

He said:

“And hence it’s so important for us to keep on capitalising on this investment that we keep on working on, to build up our portion of customer centricity, our customer obsession, and bringing in technology and disruption with a lot of speed and agility.”

His comments underline the company’s stated emphasis on technology, customer requirements, and faster product development.

The festive-season Apache upgrades form part of this broader approach as TVS seeks to respond to demand for feature-rich motorcycles.

⚡ TVS Electric Vehicle Sales Contribution Reaches 10%

Alongside the growth of premium motorcycles, TVS Motor Company reported an increase in the contribution of electric vehicles to its overall sales.

According to the company, electric vehicles accounted for 10% of its sales in August 2026.

This compares with an EV sales contribution of 6.7% on a year-to-date basis in the previous year, as cited by TVS.

The figures indicate a higher EV contribution in the reported month than the earlier year-to-date figure.

However, the two percentages cover different reporting periods and should not be interpreted as a direct year-on-year comparison of monthly EV sales.

What Is Driving Interest in Electric Two-Wheelers?

TVS Motor Company attributed the increased contribution of electric vehicles to two important factors.

The first is the strengthening electric vehicle ecosystem, which is supporting the broader adoption of electric mobility.

The second is growing consumer interest in electric vehicles amid concerns surrounding the West Asia crisis and its potential impact on fuel prices.

Changes in fuel prices can influence the operating costs of petrol-powered vehicles, making the economics of electric mobility an important consideration for some buyers.

However, the company did not provide a quantified breakdown showing how much each factor contributed to the reported increase in EV sales.

📊 What Does Premium Motorcycle Growth Mean for India’s Two-Wheeler Industry?

The figures shared by TVS Motor Company highlight the increasing importance of premium motorcycles within India’s two-wheeler market.

With premium and super-premium models accounting for approximately 27% of the motorcycle market, the segment represents a significant category for manufacturers.

The reported growth rate of more than 22% also indicates that demand for these motorcycles has been expanding rapidly over the period discussed by the company.

For manufacturers, this trend provides a commercial reason to continue developing motorcycles with additional technology, improved rider features, and different performance characteristics.

For consumers, the expansion of premium motorcycle portfolios may provide a wider selection of products across different engine capacities, designs, and equipment levels.

At the same time, the increasing contribution of electric vehicles highlights another area of change within India’s two-wheeler industry.

The developments reported by TVS point to two parallel market trends: rising demand for premium motorcycles and a growing contribution from electric vehicles.

Whether these trends continue at their current pace will depend on future consumer demand, product availability, pricing, and broader market conditions.

❓ Frequently Asked Questions (FAQs)

1. How fast is India’s premium motorcycle market growing?

According to TVS Motor Company, India’s premium and super-premium motorcycle segment is growing at more than 22%. The company said the segment has maintained high double-digit growth over the past two to two-and-a-half years.

2. What is the market share of premium motorcycles in India?

TVS Motor Company said premium and super-premium motorcycles account for approximately 27% of India’s motorcycle market. Premium and super-premium two-wheelers represent approximately 17% of the overall two-wheeler market.

3. Which motorcycles are included in the premium segment?

In the market classification discussed by TVS Motor Company, motorcycles with engine capacities of 150cc and above fall within the premium and super-premium category.

4. Which TVS motorcycles received festive-season updates?

TVS announced festive-season upgrades across its Apache RTR 160, Apache RTR 160 4V, and Apache RTR 200 4V models. The company also announced updates to the Apache 310 series and TVS Ronin.

5. What percentage of TVS Motor Company’s sales comes from electric vehicles?

According to TVS Motor Company, electric vehicles accounted for 10% of its sales in August 2026. The company cited an EV contribution of 6.7% on a year-to-date basis in the previous year.

6. Why is demand for premium motorcycles increasing in India?

TVS Motor Company identified a growing preference for motorcycles offering more powerful engines, advanced features, modern styling, and higher price points. The company said this reflects a broader premiumisation trend across consumer categories.

🏁 Conclusion

India’s premium motorcycle segment is experiencing strong growth, with TVS Motor Company reporting an expansion of more than 22% and an increasing preference for motorcycles offering higher engine capacity and advanced features.

The company’s festive-season Apache upgrades reflect its focus on responding to this demand through additional technology and product improvements.

Meanwhile, electric vehicles accounted for 10% of TVS Motor Company’s sales in August 2026, highlighting the increasing contribution of electric mobility to its business.

Together, these developments illustrate the changing preferences of Indian two-wheeler buyers and the growing importance of both premium motorcycles and electric vehicles in the industry.